A new contract has been negotiated in Africa by BetGames, a live dealer and betting games studio renowned for its avant-garde strategy in the sector. It has committed to provide its material to the quickly expanding Sahara Games Technology Corporation.

With the most recent agreement, BetGames integrated its product range to improve Sahara's land-based offering. This also contains a Wheel of Fortune game and the well-known lottery games Lucky 7 and Lucky 5.  

A market pioneer in Africa:

Sahara Games has consistently strengthened its position in the constantly expanding African market. It is well-liked in various important areas, and the majority of its successes stem from the fact that it offers customers the ideal product combination.

Due to this collaboration, BetGames is growing to significant markets in Africa, including Kenya, Uganda, Nigeria, and Mozambique. More than 300 retail establishments in these markets receive material from it.   

Increasing into new markets

James Everett, BetGames' VP of Sales for the African market, expressed his company's happiness at having strengthened its presence on the continent. According to him, this agreement allowed them to enter four additional markets.

Sahara, which offers a variety of casino and sports betting goods, has established itself as a superb operator, according to him as well. The items from BetGames have been added to its exciting selection.   

The COO of Sahara Games, Mathew Halloran, is pleased with this partnership as well. They were thrilled to have secured an arrangement with such a well-known name, he said, adding that they were. Halloran emphasised that BetGames is already established in Africa and that this speaks volumes about the company.

Sahara claims that by acquiring BetGames' unique selection of lottery games, they have achieved their goal of maintaining their position as the industry leader by integrating the finest.

After experiencing tremendous success in 2021, BetGames is growing its reach throughout the world. Due to its improved Lotto Reloaded studio, the firm has seen an increase in interaction following a recent makeover.  

The UKGC and MGA as well as other markets are among those where this product is legal. Additionally, it complies with all legal criteria in many South African jurisdictions.   

We are eager to see what more this team has in store for us.