FanDuel, a top-tier online gaming provider in North America, unveiled a new platform last week to let its users access both parimutuel horse racing betting and conventional sports book gambling through a single account. FanDuel Sportsbook is the first US sportsbook to provide this function as of this launch.

Continuous investments

FanDuel adopts this development strategy to maintain customer experience investments that are consistent with the company's aim to bringing a new generation of horse racing lovers into the fold. The updated platform contains a variety of features to fulfil the needs of the incoming audience.

Feature on FanDuel TV:

FanDuel Group is a cutting-edge sports-tech entertainment provider with about 17 million subscribers and a presence in all 50 states. It is a division of Flutter Entertainment plc, the biggest provider of gaming and sports betting services in the globe. To rebrand its TVG network and concentrate solely on horse racing with the inclusion of sports and sports betting content, it launched FanDuel TV in September 2022.

Best information about sports betting:

Races from Churchill Downs, Santa Anita, Del Mar, Keeneland, Gulfstream Park, and a number of other significant US and foreign racetracks are aired on FanDuel TV. As the first linear/digital networks devoted to sports wagering material and offering more live sports programmes than any other network in America, FanDuel TV and FanDuel+ are both distributed on linear cable television.

Available odds for the Kentucky Derby include:

Racing coverage and other programming that the New York-based operator owns betting rights to will now be shown on FanDuel TV. Customers of its sportsbook will be able to watch live horse racing during the full year from the best tracks in the United States and, starting in 2023, wager on the Kentucky Derby using the integrated platform.

A fresh soft launch

Prior to the innovation's release, FanDuel users had to create a second account. By the time of the successful rollout of the merged wallet/single account functionality, they continued to maintain a separate wallet for parimutuel wagering on horse races. Customers of the operator in New York, Illinois, Indiana, Maryland, West Virginia, Wyoming, Michigan, Colorado, and Virginia can now access the function. Early in the next year, the business plans to extend the integrated functionality to other states.

Improving the sports experience

The CEO of FanDuel Group, Amy Howe, made the following quick observation: "Horse racing is a huge part of our DNA. This is a huge chance to introduce the sport to a larger, interested audience in a comfortable setting. FanDuel Group keeps transforming how customers interact with their favourite sports, teams, and leagues for everyone's benefit by using its portfolio of top gaming and sports betting companies, daily fantasy sports, and TV/media.